Customer Driven Quality

Customer Driven Quality Paper
Customer satisfaction with an organization products and/or services is usually the key to the organizations success and the competitiveness in the market. Satisfaction has been treated as the necessary premise for the retention of customers, and therefore has moved to the forefront of relational marketing approaches. (Rust & Zahorik, 1993) In this paper we will be discussing the value of quality in relationship to customer satisfaction within the following industries and businesses:
· Manufacturing – Kraft Foods
· Service – Save Mart Supermarkets
· Not For Profit - Fresno-Madera Area Agency on Aging
· Government – Madera County

MANUFACTURING
KRAFT FOODS

Kraft Foods Products are among the best-known brands in the world. Kraft’s goods are known internationally for their value and quality. High levels of consistency and innovation add to their products value.
Kraft’s Mission is “To be the Leading Food Company ...