Customer Care Strategy

About BT

Name: British Telecommunications

Business: Telecommunications, Telephones, Lines for transferring data

Customers: The public (Anyone wishing to communicate through a range of media)

Location: Nationwide

Mission Statement:

Our ambition is to be the best provider of communications services and solutions for everybody in the United Kingdom and for corporate customers in the rest of Europe, with global reach through partnerships

Social Mission Statement (BT Better World)

We aim to be at the heart of the information society - in which everyone irrespective of nationality, culture, ethnicity, class, creed or education has access to the benefits of information and communications.

Customer Care

Customer care is the care, service and attention that a company shows to their customers. Customer care has become extremely important in BT because they believe over the last decade organisations that rely on a standard of service, which encourages their c...