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Back to category: Business Limited version - please login or register to view the entire paper. Critical thinking Critical thinking Case: Odwalla The name “Odwalla” does not only represent for the high quality and healthy product, but it also reminds us about the value of the business ethics. Odwalla, Inc. faced an unforgettable crisis in 1996 from causing the death of a baby and the illness of several people. If this problem happens to other companies, they usually deny for the guilt and do not take any responsibility. Unlike typical business, Odwalla took full responsibility and tried their best to solve the problem. Its good intention paid off. At the end, the situation got better because people realized how hard the company tried to fix everything. This is a very good lesson for every business and for us. Odwalla executives and employees used many critical thinking skills to help the company got through the crisis. In chronological order, these are some examples about what they did. When Odwalla executives got a phone call from Washing... Posted by: Darren McCutchen Limited version - please login or register to view the entire paper. |
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