Comparison of a profit and a non profit organisation

All organisation’s whether they be profit making or non profit making have to increase awareness of their services and products to all of their key stake holders in order to maximise and achieve their set targets and objectives.

Most non profit making organisations operate in the services sector such as hospitals and local authorities or exist as charities such as Oxfam or NSPCC. The objectives of a non-profit making organisation differ from that of profit making organisations in terms of they have other objectives apart from making a profit. Their main primary goals are non economic, for example, Oxfam aim to alleviate hunger throughout the world. Over the years marketing amongst non-profit making organisations has become ever more important. This is due to the fact that many non-profit organisations rely on membership fees and donations so it is essential that effective methods of communications are used to increase awareness amongst individuals and organisations in order t...