Comparison b/w Zelus and Rebel Sports

Introduction

The objective of this report is to find out what would be the long-term effect on Pacific Fair’s profitability if tenancies were given out to businesses with existing competitors in Pacific Fair.

Evaluation was based on Michael Porter’s model of generic strategies to determine whether two competing businesses, Rebel Sports and Zelus, are able to co-exist by exploiting their own competitive advantage.4

Detailed analysis will be based upon whether Rebel Sports and Zelus engage a cost leadership or product differentiation strategy. Later on, the scope of these strategies will be examined and a conclusion will be deduced as to whether the level of competition between these two stores brings about any benefit to the center.

Product Differentiation

Ø Nike is world renowned for being a supplier of quality sporting equipment and clothing products. With such slogans as, “If you have a body, you are an athlete. And as long as there are athletes, there wil...