coca cola SWOT

Swot Analysis of the Coca Cola Company

Strengths

The Coca Cola Company was found in 1886 in USA. It has been developed for over a hundred years. Its long history can really benefit its business since its brand name has been widely spread to the world. People over 200 countries can enjoy its products nowadays and more than 70% of income comes from outside the USA.

The promotion strategy of the Coca Cola Company is excellent. Usually it employs the pop singers and movie stars to be its promoters. Thus wide ranges of people in different countries are being influenced to consume its products. Also, the Coco Cola Company creates lots of souvenirs for its customers. People who buy the drinks of the Company can also have the chances to obtain the souvenirs. Most of the souvenirs of Coca Cola are worth to be collected since the value of some of them may appreciate in the future. Moreover, the advertisements of Coca Cola are also appealing. The white bear of Coca Cola gives the custo...