Chinese Tiger Barrels in the California Wine Industry

Chinese Tiger Barrels in the California Wine Industry

1. How to demonstrate Chinese “giving face” in the Tiger case?
Chinese intend to build personal relationship and try to make sure their counter partners are trustful enough to do business before they begin to assign the relevant contract. They practice the important notion of giving face by traditionally serving gracious hosts, making the welcoming ritual long lasting and abundant. That way that Chinese treat their counter partners is to increase their partners’ feelings of self-esteem by frequent praise and close attention to all levels of etiquette and formality required in China. For instance, in the Tiger case, Upon Lynn’s arrival in Beijing, he was helped by a chauffeur around Beijing the first day; Lynn was introduced to the lush agricultural region in which the Forestry Bureau headquarters was located; he was interviewed on local television and given tours of the town; the busy days were highlighted by lavis...