Cause related marketing, is it truly an expression of a corporations social conciousness?

Nike are a company that hardly need any introduction, since their inception into the footwear market 30 years ago they have been one of the most recognizable faces in sports footwear and apparel. Their empire operates on six continents, and their suppliers, shippers, retailers and service providers employ close to 1 million people

As Nikki explained earlier, Nike are a company that purport to use cause related marketing effectively for profit as well as expressing their social consciousness. Their website displays quite clearly that while they are a large profit organization they are also aware of their role as a responsible employer and member of the global community which they are a part of. They have identified 3 causes that greatly benefit from Nike’s involvement or that Nike its self have actually implemented.

The first cause they are a part of is “Developing and investing in innovative solutions to the challenges of globalization faced by women and girls.” This cause ...