Case Study- Black and Decker Corp- Power Tools case study; Robert J. Dolan HBS

Key Issues
Low market share of the relatively new Professional Tradesman Segment

1. Harvest Professional tradesmen Channels
2. Sub-brading
3. Drop the B&D name from professional segment

Environmental Analysis

Demographic
Men professional tradesmen for the tools. Housewives for Housewares divisional products

Marketing
Customer Analysis
Mainly trade companies rather than individuals- end users are electricians, plumbers, builders etc. Customer loyal to existing distributors
Product Analysis
Power tools and housewares- electrica...