Case Analysis #1: Monster.com

Objective: Remaining the leading online career service provider by achieving continuous growth and profitability

Problem: WIth the threat of the rising unemployment rate coupled with the shortages in skilled labour and the retirement of the baby-boomers, how can Monster.com achieve continouous growth and profitability in both the short and long run?

Alternatives

Strengths:
• Very loyal customer base
• They have 50% of the online recruitment market share
• High barriers to enter into the market
• Gained a vast amount of recognition for their marketing campaign “when I grow up”
• High brand awareness
• The monster.com company offers many different products/services in order to attract a vast array of customers

Weaknesses:
• There is a possibility that Monster is offering too many products and services. It is clear that they would like to eventually appeal to the entire market but their abundance of products can ultimately c...