Cannondale Corporation

Executive summary the gift in case that one becomes related with a company, the Cannondale Corporation, leader in the market of the bicycles of great performance. Betting in the innovation and the quality, the Cannondale has been enters the most sanctioned companies of the sector, having already profits some prémios for the performance and high quality of its products. Its related bicycles and products, are available for the whole world, but they are manufactured manually in the United States of America, fact this used to advantage to be the image of mark of the company (?Handmade in the USA). This report intends to be an analysis and complete evaluation to the current state of the Cannondale, such as also to the market in which the company if it inserts and its direct competitors. In the external evaluation, the main influential factors in the industry and the market of the bicycles of high gamma had been characterized. Through the model of Porter it was possible to verify the s...