bussiness

“Gap.com” argues convincingly that Gap, one of the nation’s most successful clothing manufacturers and retailers, has managed its move to Internet commerce well. Gap has enjoyed many advantages in bringing its business to the Internet, but the two most important factors in establishing its on-line presence are its brand name and its ownership of its retail outlets. The importance of these two factors will be explored in this essay.
For any business, “success” means profitability, but this may be too simplistic a definition. Any attempt to defin...