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Business Studies - Evaluation of Marketing Models

Evaluation of Marketing Models

Good Points About The Models

The Product Life Cycle was very efficient it helped me define whereabouts my products where in relation to the market. I knew that the product “Hand Snack Packs” was just coming out of growth and thus needed an extension strategy and thus this is what was done. It helped me recognise what position the products were in and estimate (by comparing with other products) how long it would take for them to be in development or for them to reach saturation. The product life cycle gave me a picture of the products status.
The competitive audit matrix was probably one of the most useful marketing models. It was clear, accurate and gave precise figures and products and informed me exactly of what I needed to know. It may only have basically complied a list of the products, how much they cost and where they were sold and what promotional strategies were used, but that was most useful when coming to do my own marketing mix. I wa...

Posted by: Alexander Bartfield

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