Back to category: Business Limited version - please login or register to view the entire paper. business strategy Strategic planning has its own language Gerald Graham Everyone, it seems, engages in strategic planning. For some organizations, the strategic plan provides zest and vigor; for others it is just a big yawn. What is the difference? Strategic planning is nothing more than first, deciding what you want to become; second, deciding how you will get there, and third, allocating resources to achieve your desires. Like most important processes, though, strategic planning has its own language. For instance, a mission statement is a statement of the organization's purpose. It answers the question, "Why do you exist?" or "What business are you in?" A vision statement is a word picture of what you want to become. Vision statements should excite and challenge both leaders and employees. Effectual mission and vision statements are brief. A SWOT Analysis, (SWOT is an acronym for strengths, weaknesses, opportunities and threats) takes a bitingly critical look at where your organiz... Posted by: Jack Drewes Limited version - please login or register to view the entire paper. |
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