Business Research Design

Business Research Design Assessment
The Board of Directors of Unitrin has just reviewed the study done by the research team. This study entitled “Business Decision” is annexed as Appendix 1. The Board did its own evaluation of the study, and subsequently met with the CEO and passed the study on to him for his own evaluation. The expectation was that after his evaluation he would develop a plan of action and/or strategic plan to implement the changes recommended by the study.
In order to adequately evaluate the study, the CEO decided to apply the generally accepted standards of testing a study to determine its effectiveness. These considerations were kept in mind in this evaluation. The considerations were:
(a) The appropriateness of the research design;
(b) The adequacy of the sample design; and
(c) The validity and reliability of the survey instrument.
It is important to note that, “the primary purpose of research design is to guide
researche...