british telecom

BT Retail
BT Retail is the UK's largest communications service provider, by market share, to the residential and business markets. It trades under one of the UK's leading brands-BT- and is the prime channel to market for the other businesses in the BT Group. It supplies a wide range of communication products and services, including voice, data, internet and multimedia services, and offers a comprehensive range of managed and packaged communications solutions.
Its strategy is to improve the customer experience, control costs and increase cashflow, defend core revenues and build new revenue streams.
The core portfolio covers traditional telephony products such as calls, analogue/digital lines and private circuits. We believe that increased pricing innovation and package penetration, coupled with improved value-for-money perception, will fuel the drive for core market share. New revenue generation is focused on broadband, mobility, and information and communication technology (ICT).
B...