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Britain and the Mass Media

With reference to the major competing theoretical perspectives on the role of the mass media, comment on the degree to which the media ease or hinder the process of governing in modern Britain.

In this essay, I intend to identify, examine and refer to various major theoretical perspectives regarding the role of the mass media in order to assess the extent to which the media eases or hinders government and politics in Britain today. I will identify the main issues that this topic gives rise to and relate these to the current climate of British politics to illustrate the role and power of the media. It is undeniable that the mass media has a considerable impact on government in Britain today although it is difficult to establish the degree of its effect.

According to Heywood the concept of the mass media can be described as “societal institutions that are concerned with the production and distribution of all forms of knowledge, information and entertainment”. The ‘mass’ a...

Posted by: Quentina Green

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