Bridgestone-Firestone case

Policy Analysis
Bridgestone-Firestone Tire Recall and its Aftermath
Introduction
This research paper tries to analyse the Firestone tire recall, the TREAD legislation and the Bridgestone-Firestone nonmarket and market strategy. The analysis will be started by introducing the company, its different stakeholders and the main issues will be outlined. Next, a more in depth analysis of the case will be given, using relevant concepts from class. The main points will be summarised in a conclusion.
Bridgestone/Firestone Inc., a subsidiary of Bridgestone Corporation, is formed in 1990 when Bridgestone U.S.A. merged with The Firestone Tire & Rubber Company. Bridgestone/Firestone is best known for it's production of tires, which account for more than 75 percent of its annual revenues. Sales of the company amount to $7.6 billion in 2002.
In August 2000, when problems with Firestone Tires and Ford Explorers led to about 270 deaths, Firestone had to recall 6.5 million tires. This recall h...