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BMW

Quality in a consumer and manufacturing world has many dimensions. The dimensions of quality can be defined in David Garvin article, “Competing On the Eight Dimensions of Quality,” where eight separate dimensions of quality are used to increase consumer satisfaction and stay competitive within a service and product market. Quality is used as power in the automobile industry market, specifically when a consumer purchases a new vehicle. A competitive automobile firm that bases their image off quality and customer satisfaction is BMW. Within BMW’s firm, the 5-series of automobiles exemplifies the eight dimensions of quality that the manufacture produces and the consumer wants.
When buying a BMW automobile, performance is the first dimension a consumer looks for because this dimension illustrates how well a automobile will operate, handle, accelerate, and its level of comfort. BMW is ranked high for performance because of how the automobile is constructed and made for a consum...

Posted by: Sylvia Schiavoni

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