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In this constantly growing innovative world, Nokia – one of the world’s leading players in wireless communications –has a responsibility to society as a whole to contribute to the development of new technologies and products for mobile communications. Consequently, for Nokia to achieve this, it is important that they recognise what kind of market they can target that would be favourable to both company and customer. Hence, this report describes specific strategies that Nokia should undertake in order to provide value to a selected customer group – in particular, targeting the business indust...