Becoming the 800-Pound Gorilla in a Very Small Zoo"

“Becoming the 800-Pound Gorilla in a Very Small Zoo: A Niche Business Adventure”
By Ramona Rudert


It was interesting to see how a company selling high priced automotive equipment has become successful in spite heavy competition in a small niche market. Ms. Rudert gave an excellent speech on some of the challenges her company has faced and how they have overcome those challenges.

Some of the problems her company has faced are as follows:
• Heavy competition
• Infrequent purchases
• Shrinking margins
• Too much product chasing too few buyers

To overcome these problems her company has ...