Athletic Shoe Industry, Fila

Athletic Shoe Industry

FILA








MGMT320
Robert Roderick
March 31, 2003

Fila
Company History
Two brothers named “Fila” who lived in Biella, a town at the base of the Italian Alps, conceived inspiration for Fila in 1923. The company began as a knitter of fine textile and maker of underwear and continued with this trend for about 50 years. Then in 1974 a new managing director came on board and Fila ventured into athletic apparel with a high concentration in the ski and tennis markets. (Fila Holding S.p.A. Profile, 2000)
Today, Fila Holding S.p.A., appears to still be acting as a traditional functional hierarchy, or a pyramid. There has however, been some restructuring activities and even recent replacements of the CEO, COO, and CFO. (Fila Holding S.p.A. Profile, 2000)
Products and Markets
Fila is an authentic sports brand that designs and markets a wide range of products for men, women, and children that enhance their pursuit of sports and leisure. These pro...