At the core of successful marketing is a professional approach to segmentation, targeting, and positioning.

At the core of successful marketing is a professional approach to segmentation, targeting, and positioning.
Describe using examples how this process might be undertaken. What are the characteristics of a successful market segment? What are the keys to effective positioning?

In virtually any market, if different segments can be clearly identified, specific products with specific marketing programs can be developed to meet both the physical needs of customers and also the emotional needs that customers attach to products and services. Effective marketing programs are built on a platform provided by the marketer’s tools of market segmentation, target marketing, and product positioning; the three decision processes are closely linked, having strong interdependence, and all must be implemented if a firm is to be successful in managing a product-market relationship.

Market segmentation is the process by which a market is divided into subsets of customers with similar needs and cha...