Aggressiveness Doesnft Always Work in Business

To begin explaining the reasons why JVC succeeded in the development of a video cassette recorder, there are some important, different philosophy between Sony and JVC. Sonyfs manager states that Sonyfs policy is to dominate the technology and the market from the beginning so that they are able to advance any products that other companies also develop. On the other hand, JVCfs president insists to be polite and temperate so that JVC workers can comprehend thoughts of their business co-workers. Also he expresses that dominating the market is not their goal because the market is for everybody and one company does not have to take over every profits.
Considering these diverse philosophy, we all understand that JVC and Sonyfs steps to make a successful video cassette recorder are totally different. And the reasons that JVC won this competition are because of this philosophy that JVC carries. First reason is that JVC considers consumerfs needs and respect other companies. W...