advertising, on americas toyota sequoia

Advertising is a common and powerful tool used by many businesses in society today. It is a form of communication which aims to influence others and get a product well known. Advertising can also illustrate and re-enforce our beliefs while also creating new beliefs in society. Advertisements are also created using the AIDA theory, attention, interest, desire and action.

The purpose of this ad is to promote Toyota’s latest family sized off road vehicle in America. By placing the Toyota sequoia in the midst of sequoia national park it re-enforces the car as a recreational vehicle and achieves double the commercial impact towards the car as you hear the name sequoia twice as often in the ad as oppose to putting the car on its own. The picture in this ad was taken at sunset to capture the light on the car making it look more expensive and by doing this they have captured a more ...