A Model Marketing Plan

Model Marketing Plan

Executive Summary & Table of Contents:
Due to the fact that in the Macadamia Nut processing industry there is a high demand for the end product, and that there is much competition among processors to gain supply side customers (producers), marketing efforts need to be focused of the attraction of suppliers apposed to end users customers. Green Farms’ objectives are to increase their supply base by 20% in the next financial year, as well as increase output capacity by 20 %. Other goals include the improvement of relations with demand side customers, re: retail outlets & wholesalers.

Table of Contents: Current Marketing Situation : Page 1 - 4
Opportunity & Threat Analysis : Page 4 - 6
Financial Objectives : Page 6
Marketing Objectives : Page 6
Marketing Strategy : Page 7
Action Pro...