Back to category: Business Limited version - please login or register to view the entire paper. 4 P's of marketing Table of contents Introduction 1 Thinking Pink- Pink Slip, That Is 1 A Man With Energy To Burn 2 Conclusion 3 Introduction The following two commentaries include examples of entrepreneurs who have taken very different enterprises and used the same medium to sell their products. Carlotta Stankiewicz created a storefront enterprise to sell her goods and Jeffrey Sprecher created an on line energy trading enterprise to serve utility companies. Each has used the Internet as a marketing tool and they both used the four P’s of marketing – Price, Product, Promotion, and Place in order to make their business a success. Although each enterprise is very different in size and structure both have qualities to ensure a prosperous business Thinking Pink-Pink Slip, That Is http:/... Posted by: John Mayes Limited version - please login or register to view the entire paper. |
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