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ZAP and the electric Vehicel industry.

ZAP and the Electric Vehicle Industry
Case Analysis
MGMT 480










Andrea Calvert
Danielle Mikolai
Marta Kotonova
Peter Kariuki




ZAP and the Electric Vehicle Industry


Introduction
“ZAP stands for Zero Air Pollution” (www.lahiji.com). ZAP focuses on production of vehicles that run on electric power, keeping the environment in mind. This case is evidence that just a few ideas and love for the environment can give the way to a great product, and many manufacturers followed. Although the economy is not too friendly to manufacturers and retailers now, ZAP can achieve success with proper management of its strengths and opportunities in the market. The following analysis covers the overall industry of EV (electric vehicles), Zap and its position in it, and recommendations for its future strategies.

Analysis of Industry
• The electric vehicles industry is very broad in scope (from military equipment to toys for children), which means that any new...

Posted by: William Katz

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