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Youth Culture and Sub Culture

Culture and Sub-Culture

For this assignment, I shall explore some factors that influence the development of culture, and sub-culture, reflecting on consumer products, and how they help to develop identity. In particular, my study will focus on music, media, and fashion, in relation to young people. As Williams, Hall, and Jefferson (1977) suggest, in this context culture refers to …’distinct patterns of life, and the ways in which social groups give expression to their social and material life experiences’. (Cited in Wyn, J. White, R. 1997:pg72) Subculture highlights diversity, such as individual group cultures, …’sub-cultures give young people the chance to express their difference from the rest of society, yet coexist within it’. (Brake,1980 cited in Roche,J.Tucker,S.1997:pg149)

Consumer products alone do not make identity, but do attribute to the formation of it, with today’s teen consumer market is the most lucrative it has ever been. Marketers historically have...

Posted by: Carmen hershman

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