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"To be the number one service organisation in financial services by September 2005" - that's our mission. And we know that achieving it is dependent on our ability to enhance the customer experience through better delivery of service and improving customer perceptions through more compelling advertising and a distinctive visual identity.

So we've taken a completely fresh look at how we can improve the customer experience and our advertising and visual identity, rethinking not just how we look but how we act as well. Heard it all before? Well this time it's different.

Here's how it works - the Westpac DNA
Our customer focus strategy is clear. We have committed ourselves to a mission that demands a range of actions that will lead to a dramatic improvement in customer satisfaction. These actions involve improving not only the customer experience, but also improving customer perceptions.

If we ca...