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Main problems:
Emerging preferences for lighter fabrics
Rejection of traditional denim jean materials
Loosing their ¡°cool¡± in the Australian market
Need to do:
Appear ¡°Cool¡± for younger generations
Re-position jeans in the minds of young people
Marketing objectives:
Sales uplift of 10-15% over the coming year
Overall budgeting issues:US $ 4.5 million over 12 months
Other key issues and assumptions:
Jack Trout: An Overload of Choices Can Kill Your Company
May 22, 2000 | BOOK EXCERPT -- FromDifferentiate or Die: Survival in Our Era of Killer Competition
How to Surf the Infrastructure Wave -- Safely
May 5, 2000 | Street Wise -- It may be the latest hot sector, but it's no sure thing if you don't face...
Main problems:
Emerging preferences for lighter fabrics
Rejection of traditional denim jean materials
Loosing their ¡°cool¡± in the Australian market
Need to do:
Appear ¡°Cool¡± for younger generations
Re-position jeans in the minds of young people
Marketing objectives:
Sales uplift of 10-15% over the coming year
Overall budgeting issues:US $ 4.5 million over 12 months
Other key issues and assumptions:
Jack Trout: An Overload of Choices Can Kill Your Company
May 22, 2000 | BOOK EXCERPT -- FromDifferentiate or Die: Survival in Our Era of Killer Competition
How to Surf the Infrastructure Wave -- Safely
May 5, 2000 | Street Wise -- It may be the latest hot sector, but it's no sure thing if you don't face...
Posted by: Chad Boger
Limited version - please login or register to view the entire paper.