WWF Case Study

1. Briefly describe the situation described in the case:
a. The case basically describes the initial start-up and growth of the wrestling industry. At the beginning the McMahon’s had a perceived monopoly within the wrestling industry. Vince McMahon took the WWF, which his father began, and expanded it beyond any expectation. He created story lines and merchandise demand that help propel the WWF into the wrestling entertainment leader. Ted Turner worked with the WWF to broadcast the shows and he saw the demand and wanted a piece of the action. When Ted Turner approached McMahon to purchase some shares, Vince McMahon declined the offer. Ted Turner, known for going after what he wants, decided to go after the market created by the WWF and purchased the smaller operation that was sold by McMahon previously in Atlanta, Georgia. Turner hired Eric Bischoff and they both became extremely aggressive and tried to gain their own support for fans over the WWF. Bischoff created a...