World Car Market Case Study

Introduction
Globalization is based on the belief that the world is becoming more homogenous; distinctions between national markets are fading and for some products may actually disappear. As a consequence of globalization, firms are able to capitalize on the blending of national markets through attacking these markets with universal strategies and products. Firms are also able to capitalize on the disparities of production costs between nations through locating their production facilities in the low cost markets; although this is less of a benefit in the automotive industry due to the high logistics costs involved in transporting vehicles between markets. In the automotive industry, globalization can have tremendous cost benefits. European car manufacturers have not fully adapted to this concept.
This assignment will answer and analyze the following questions:
· What must European car manufacturers do in order to face the global realities of their industry to survive and...