Wizards of the Coast Analysis

Introduction

Wizards of the Coast was a privately held company in 1997, known best for the world¡¦s number one selling adventure trading-card game, Magic: The Gathering. The company founded in 1990 by Peter Adkison and a number of other young professionals, and supported by the success of Magic, the company has grown into the biggest adventure gaming company in the world. The idea behind the game was to combine a fantasy-playing concept in a trading card format, where players are able to buy and sell collectible cards, comparable to baseball cards. Wizards of the Coast released Magic in 1993 and it was an immediate success. The typical Magic player was a person with a good education, a high household income, and an interest in computers. While the game was most popular with males in their teens or twenties, it had also caught on with younger teens and older men and women. Since then there has been an emergence, of an entire sub-culture, where those who play the game do it as m...