Why Public Relations?

NAVIGATING THROUGH THE TIDAL WAVE
It was supposed to be a paperless society. But we are drowning in the reams of paper and information constantly streaming toward us. It was supposed to be the leisure age yet time has become our most precious commodity as we struggle to surface from the overwhelming demands for our attention. How do we maneuver through this daunting sea of excess? And how do marketers compete for attention from consumers who must scan mail and zap through commercial messages with ruthless indifference? We have a few insights for our clients who want to break through the clutter to connect with the hearts and minds of their customers –
Knowledge Economy
The dawn of the Knowledge Economy heralded a seismic shift from quantitative to qualitative markers for value and status. The entire socioeconomic structure is no longer about bricks and mortar, adding and subtracting. Ideas and intellectual property have become the new capital. In an effort to abstract from all thi...