Why Do Businesses Become International?

· Why Do Businesses Become International?
· Two Reasons:
1. Proactive
2. Desire to escape from trade barriers
· What Is a Multinational Corporation?
There Are Two Types of Multinational Corporations:
This is the first part of the case where I will explain what Benetton is:

1. Benetton is an international apparel empire.
2. Benetton is known as the McDonald’s of the fashion business.
3. Benetton sales are at a flat $1.69 billion
4. Operating profits have dropped 5%.
5. Margins have slipp...