When is the Price Too High?

Basketball shoes endorsed by famous athletes are the latest fix. The shoe stores announced that the shoes will be available for sale on a specified date. Unsuspecting parents are approached with the latest proposition to spend more than is required to keep a child’s feet comfortable, protected from the elements and free of dirt and debris. Money for this purchase could be from a budgeted source, however, I do not think this is the case.

Who are those who NEED to wear the NIKE shoe? Why is there such a hype to be amongst the first to have the NIKE shoe on the day of release? How far is NIKE willing to go to make a sale? Is honesty, integrity, ethics, and fairness a part of the NIKE marketing plan? Are there any moral consequences associated with the sale of NIKE shoes? What is the Nike true productivity perspective? Has NIKE identified the true opportunities and threats? Are we facing an epidemic similar to that of the tobacco industry? Is the NIKE hoping for a permane...