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Advertising – Non profit organisation

Good morning, board members of the St Vincent’s Hospital advertising campaign. I Craig Rohde, a representative of the marketing and communications of B & H advertising, am here to report to you the highs and lows of your recent advertisement, the charity golf day.

This recent event, although it was seen as a success, failed to reach the demographic of adolescence. Teenagers who are the world’s best impulse buyers and spenders of money, could significantly reward your profit if they took an interest in the ad.

This ad was located in the beginning of the sports section, four pages in from the back of the chronicle. It had an intended reading that St Vincent’s Hospital/West-Star Motors along with the many sponsor’s are raising money for charity. The ad uses persuasive techniques and semiotics to target a male demographic between the years of 30 and 70...