westfield

Globalisation Report ¡V Westfield Holdings

Westfield Holdings Limited is an Australian publicly listed company that continues to experience extraordinary growth in the international marketplace. This report will incorporate the company¡¦s reasons for expansion onto the international stage, its methods of expansion and its strategies used to manage its operations that envelop 87 shopping centers in four countries.

Reasons for Expansion

In critically examining Westfield¡¦s global strategies, it is important to reflect on the broader reasons why many Australian businesses are increasingly pursuing a global strategy. The reasons for their expanding overseas include:

„Ï To find new markets and increase sales
„Ï To achieve economies of scale from a larger operation
„Ï To cushion the effects of fluctuations in the domestic economic cycle
„Ï To take advantage of regulatory differences, or
„Ï To minimise tax

Although not all of the abov...