Back to category: Business

Limited version - please login or register to view the entire paper.

Web advertising and the future of advertising

Web advertising and the future of avertising

The Internet and World Wide Web are constantly evolving with enormous speed, both in population and in technology( high-speed cable modems, much cheaper processing and data storage and improvements in compression ). Due to digitalisation, images, sound and text can easily be transferred via computers from one place to another and services can be performed all over the world, depending on the place of their best value. As a result, the Internet has become a global medium with a great potential of advertising, commerce, and also to link communications More and more companies are discovering Internet as a new media to promote their products and services. Advertisers who are always looking for an audience to show their wares to come to the Internet as more people congregate there.
Television audiences are migrating to the internet. Just about 40 years ago television was considered new media and so was cable 15 years ago. During their res...

Posted by: Shelia Olander

Limited version - please login or register to view the entire paper.