Wal-Mart: Always the Low Price

Wal-Mart is America?s largest retailer and is located in all 50 states and is now branching out overseas. Even after founder Sam Walton?s death, the company has been able to remain very successful in a highly competitive environment. Wal-Mart?s master plan is consistently low prices and high consumer service. The company?s high competitive advantage is the result of its ability to offer lower prices and better services than its rivals.

An important test of corporate purpose and mission is how well it serves the organization?s stockholders. The mission of and organization is its reason for its existence as a supplier of goods and services to the society. Wall-Mart's stakeholders are the persons, groups, and institutions who are affected in one way or another by the organization?s performance. Stakeholders include those individuals within the environment, such as managers and employees. They also include members of the external environment, such as customers, share...