volcom

The ad I chose came out of this month’s edition of Surfing Magazine. Most people who read this magazine are surfers, which narrows down the target audience. The ad shows a person gliding underwater in a Volcom long-sleeved rash guard. Volcom is a very well respected brand name among the surfing community. This type of rash guard is used in somewhat cool waters. The fall has come and winter is quickly approaching, which means that the water in the warmer areas is going to start getting cool. This makes this rash guard ideal for these areas in the fall. The target audience has now been narrowed down even further to surfers in the warmer areas. The ad uses color and photography well, drawing the reader’s attention and adds the feeling and emotion of surfing. The ad fits the target audience very well because it is seasonal with the fall, evokes the rawest emotions of surfing, and has the Volcom name, which is very well respected.
The purpose of this ad is to present the...