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Vogue - Marketing plan in Australia

Contents

1. Executive Summary 2
2. Introduction 3
3. Research Findings 3
4. External & Internal Analysis 4
External – Market segmentation & Definition 4
External – Market Analysis 6
External – Competitor Analysis 10
Internal – Analysis of Organizational Competencies 13
SWOT Analysis 14
5. Strategic Objectives and Issues 15
Financial Objective 15
Marketing Objective 16
6. Competitive Marketing Strategy 16
Defensive Strategy 16
Offensive Strategy ...

Posted by: Anthony Pacella

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