value driven marketing framework

Today¡¦s marketing environment is increasingly more difficult than the marketing environment of past decades. Liquorland is Australia¡¦s widest distributor of alcohol but that doesn¡¦t stop it from facing a large field of competitors. These competitors include liquor retailers such as Dan Murphy¡¦s, Woolworth¡¦s Liquor and a large amount of independent liquor retailers. Liquorland¡¦s marketing strategy must ensure that their target market, which is any person over the legal age, would choose Liquorland above any other similar retailer to meet their needs. Liquorland operates Australia wide and is part of the Coles-Myer Corporation. It operates adjacent to Coles Supermarkets and is intended to attract Coles customers who had either planned to buy alcohol or made a spur of the moment decision to purchase alcohol.
Understanding the Value Exchange Framework can help Liquorland achieve its objectives by understanding their customers needs better by focusing on customer value. ...