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UNO Internship Services

UNO Internship Services

Target Market
In determining the target market for the internship program, we first segmented the market by dividing the 12,305 students enrolled at UNO to the 5,333 upperclassmen. We then segmented down further to the 2,044 business students. Finally we narrowed the market down to our target market of juniors and seniors in pursuit of a marketing degree we could find an exact number, but we can guess between 200 to 300 students. The target market we are focusing on has varied demographics. According to the survey we distributed, however, we found that the majority of those interested in the program were seniors and 56.3 percent of those surveyed carried a GPA between 3.5 and 3.99. Psychographically our survey showed that the target market was seeking real world experience as a benefit of the internship service.

Who is “the Provider”?
Determining the provider of the marketing internship service at the University of Nebraska at Omaha proves diffi...

Posted by: Ryan Wilkins

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