Tutankhamon

Sports marketers increase exposure for teams, sponsors or causes. They attract large audiences to games and entertain them while they are there. Fan participation, group ticket sales, bus tours and fan gift giveaways are among the tools sports marketers use to keep fans happy and satisfied.
They also work with product sponsors, such as Gatorade, to promote their products at games, so that fans receive mini-bats, basketballs, hats and even seat pads stamped with team and corporate logos.
Other parts of their job involve promoting charitable causes and following the tastes and trends of fans and charitable donors. They research their target market, such as families with a member who has suffered a heart attack, and plan events to appeal to this market. People are much more willing to give money to causes if they feel they can participate and get something out of it. That’s why nearly every weekend in many Canadian cities there are walk-a-thons, bike-a...