True Pleasure

True ‘Pleasure’….?


It is sheer irony that the word ‘Pleasure’, a word that signifies something that is happy and very enjoyable is being used by a leading cigarette company today to promote something that steals your happiness and leads to addiction, illness and death; conditions which are everything but enjoyable. The ad actually personifies the exact opposite of what it promotes. Tobacco product industries are using false impressions to entice their audiences’ attention while increasing sales in the process.
Newport has used the ‘pleasures of life’ advertising and marketing campaign for the past several years. They continue to use it because it works! They are currently using the campaign in their magazine advertisements. The general mood of the advertisement revolves around one word: ‘pleasure’. This is the part of our cultural value system that the company taps into. Our society is one that is always looking for ‘pleasure’. Our young ...