trix cereal

Colin Murphy
February 6, 2003
Debate

They Shouldn’t Just be for Kids


Over the past decade the food company General Mills has regularly aired commercials advertising their cereal products. One such cereal that has been advertised on many commercials is Trix. Trix is a combination of many artificially flavored pieces that resemble various types of fruits (oranges, berries, cherries etc.). To advertise this cereal General Mills created a silly, but loveable rabbit that has been the object of embarrassment on all of the commercials. The rabbit is in a desperate endeavor, and he goes to great lengths, to obtain this cereal that he so intensely craves. No matter how hard he tries, or how badly he wants it, children always devilishly take away his cereal and proclaim “Silly rabbit… Trix are for Kids!”
As a child I watched this commercial many times and I often found myself wondering: “why won’t the kids let the rabbit have a bowl of cereal?” This sign...