Toys R Us Case study

TOYS “ß” US CASE STUDY

“Toys R Us” had been the biggest and fastest growing toy and children specialty chain in the world before the environment for toys started to change early 1990’s. Discount stores like Wal-Mart, K-Mart and Target start selling toys at cost or much more lower than cost to attract customer traffic. Although Toys R Us was the biggest toy store it couldn’t keep loosing its market to these competitors due to:
• Toys R Us didn’t use any effort to monitor the changes in customer shopping behaviors and needs
• The stores become old, unfashionable but no changes are made
• Poor servic...