TOWS ANALYSIS- WALMART

TOWS ANNLYSIS

SO STRATEGIES:


1. Using Wal-Mart¡¯s world fame to expand European and Asian markets.
The integration of EU countries represents a very good opportunity, because it will provide a huge marker. The rapid growth of Asian economy will create substantial demands. Wal-Mart¡¯s reputation of high quality with lowest prices will gain it the identification from these markers.
2. Exert buying power to achieve cost leadership.
The large purchasing amount makes Wal-Mart become the cost lead in America through the successful ¡®Buy American¡¯ program. The next program might be ¡®Buy Asian¡¯, because Asian produced goods are no longer considered low process but poor quality. It is high quality but low prices now.
3. Do main the on-line retailing through advanced IT AND full range categories.
On line shopping will be the next hot trend of the world, and Wal-Mart should use its advanced IT system and everything offering selling notion to consolidat...